VENUE LAUNCH
170 Grammi
A targeted PR campaign for the launch of new Roman pizzeria, 170 Grammi, by the owners of Sydney institution, Via Napoli.
The owners of Via Napoli engaged Wine Glass Media in mid-2024 to develop and implement a comprehensive PR campaign that would drive awareness and patronage for its new venue, 170 Grammi. The strategy was focussed on three key actions: the coming soon announcement, the opening and keeping momentum going after the launch, through different angles and new offerings.
Generation of pre-opening buzz through an exclusive First Look story with Broadsheet Sydney
+ 60
Pieces of media and social coverage in the first three months
9 Million
Reach of more than 9 million
$600k
Editorial value of more than $600,000
Coverage
Urban List - This new Surry Hills spot does carbonara pizzas and maritozzi buns
Timeout - Come for crisp Roman-style cacio e pepe and carbonara slices
Broadsheet Sydney - First Look: 170 Grammi is the new spot for Roman-style carbonara pizzas
Concrete Playground - Now open: 170 Grammi from the Via Napoli crew is dishing up carbonara pizza