VENUE LAUNCH
Rovollo
A targeted PR campaign for the launch of Rovollo, a new Italian restaurant and wine room located at 25 Martin Place in the Sydney CBD.
Esper Group has engaged Wine Glass Media to launch its first city venue, an elevated restaurant with a Clam Bar chef and a focus on old- world hospitality. We used a coming soon announcement to generate buzz for the restaurant ahead of its opening. We then hosted an exclusive media dinner in the first week of opening, which, coupled with extensive media and influencer outreach, has paved the way for a high volume of quality media and social coverage.
Coming soon and first look exclusives with Broadsheet Sydney
+ 40
Pieces of media and social coverage in the first six weeks of opening
33 Million
Reach of more than 33 million and editorial value of more than $200,000
Coverage
Continuing coverage, including inclusion in widely-read guides like Sydney’s best new restaurants.
Coverage
Time Out Sydney - First Look: Rovollo
Australian Good Food Guide - Why a cheese wheel was the real winner at Rovollo
Gourmet Traveller - The best new restaurants and bars in Sydney
Not Quite Nigella - Just opened: Rovollo